What is SEO?
Search Engine Optimisation (SEO) is:
"a way to improve search engine rankings for your website".
With SEO, your website can appear in search results more often and in better positions.
In search results, Google displays links to pages it considers relevant and authoritative. (the number and quality of links from other web pages referring to your website). SEO is also applicable to other Search Engines. Such as Bing, Yahoo and Googles related websites such as YouTube and its AOL Partner sites. Search Engines often refer to Google´s Search Engine Ranking Page (SERP) . As Google is the most important Search Engine.
Suppose you provide SEO services for starting enterprises. To help them improve their website visibility. First of all, your website needs to be visible to your target audience, even those who do not know your address. Use a keyword to preview if your website appears among the first search results in Google. Such as "Website SEO for beginners".
For this specific keyword, 808.000 search results are available.
TIP: Research shows that on average 71.33% of searches result in an organic click on the first page. Page two and three get only 5.59% of the clicks. On the first page, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.
Don´t get discouraged, for it might be hard to score for specific keywords. SEO is not an easy job. A fierce worldwide competition. Changing algorithms and over 200 factors influencing the Ranking Page. But, it is worth it.
Website SEO beginners
How to optimise your website?
Use the below 5 tips to improve your website visibility:
1. Create quality content
2. Find out specific keywords related to your field
3. Fill in the caption pages and meta description
4. Format and structure the text correct
5. Measure, test and check your website
1. Create quality content
First of all, create quality content for your website. The more quality your website content contains, the easier SEO will become. Search engines spiders search for the most relevant content. Skipping between links and meta content for specific keywords, search phrases and themes.
Write unique text. Update your website with your own pictures. Provide relevant infographics or videos related to your site. Create your content for web visitors, not for search engines.
2. Find out specific keywords related to your field
Second, it is important to use the same language as your customers. Provide content related to specific keywords. So your customers will find you when searching for specific keywords on the internet.
To find out which keywords web visitors are searching for on the internet, use:
Search Keywords and phrases with Google Adwords Keyword Tool Sign into Google with your Gmail address.
3. Fill in the caption pages and meta description
Third, do not forget to optimise the metadata of your online web text. Title name and meta description - summary article content- are the most important. As both texts appear in search results. Do not leave these boxes blank. For the search engine will fill in the information, which is not always a great option. The more concise information you will give, the more likely your web text will get clicked on.
For each page:
fill in the title: max. 60 characters. fill in the meta description: max 156 characters.
4. Format and structure the text correct
Fourth, it is important to structure and format your information. Your readers will appreciate it. In this way, articles with interesting information will be more easy to read:
Divide the text into paragraphs: max. 4-5 lines Use bullet points, subtitles and intertitles Highlight the important points in bold Refer to another part of the site when appropriate. Do not use excessive keywords. Write for your target audience, not for search engines. Create short clear and concise copy.
TIP: Consider the type and font size.
Texts should be legible both on computers and mobile devices.
Besides, beware of the top 5 beginner mistakes of new websites.
5. Measure, test and check your website
Be aware that you will not become number 1 on Google or other Search Engines overnight. Site optimisation is a long term project. It is important to measure, tests and check your website on a daily base. It is a constant trial and error to find out what works best for your website. Testing will help you to improve your Search position. It can also bring more website visitors or increase your web sales.
The free tool Google Analytics is a handy resource to find out how visitors use your site:
- What they do on your website
- Which pages are their favourite ones?
- Which pages do not perform well
In this way, you can improve your website bit by bit.